Right from my teenhood days, I’ve had a penchant for writing, editing and proofreading - apart from being an avid reader.
It was in the year 2006 that my writing talent got an official stamp of approval when I was hired by IndiaMART (India’s largest B2B online marketplace) as a content developer for a host of websites and portals. It was at this ISO-certified company that I actually learnt to walk the rope in the digital marketing industry. My steady effort to always deliver my best, my unwavering loyalty to contribute towards company’s business goals, and my deep-rooted passion to broaden my knowledge-base consistently won me quick promotions. Soon, I was appointed the content manager.
Since I was heading a team of content writers, I had to work in close collaboration with each one of them, monitor their performances and keep them motivated all the way long for best results. Alongside, I regularly interacted with design heads to help them create graphics for assigned content projects and build multiple client websites from scratch.
In my 4th (and the last) year at IndiaMART, I also assisted in the development of a new revenue generation model called HelloTravel, which seeks to bridge the gap between travelers and travel agents.
After I left IndiaMART, I joined a New York-based online advertising company as a content-cum-SEO manager. It was a fulltime, home-based job which required me to develop content for multiple blogs as well as optimize the content for higher positioning in major search engines. This is where I turned into a web analyst as well. For three consecutive years, I worked with this company while gathering adequate experience in areas like WordPress blogging, content marketing, social media marketing and SEO.
Currently, I work fulltime from home with clients from all across the globe helping them improve their company’s online presence with content research, planning and creation.
Some of my core skills include –
- Maintenance and management of website/blog content
- Understanding of online writing styles and structure
- Capability to write content as per the needs of the target audience
- Creativity to come up with out-of-the-box ways to present information
- Adherence to content quality, credibility and accessibility guidelines
- An eye for detail, for example when editing and proofreading
- Ability to give and receive constructive feedback on work
- Efficiency to manage multiple projects in a deadline-driven environment
- Basic knowledge of HTML
- Basic knowledge of Adobe Photoshop, PowerPoint
Even though freelance writing has always been my first love, my range of skills allows me to easily fit into multiple roles – content manager, SEO professional and web analyst.
I’m also a guest author. I’ve had the pleasure of writing for a wide range of well-known niche industry blogs and online publications including Social Media Today, Businesses Grow, Business 2 Community, Search Engine Journal, Sprout Social and Social Fresh among others.
I live in the city of Kolkata (formerly Calcutta), India with my parents, wife and a daughter of 11 years.